In 1881, a young boy emigrated from the small fishing village of San Fruttuoso, Italy, to the United States. His name would become synonymous with a kitchen cupboard staple and one of the most recognized brands in America: RONZONI.
Emanuele Ronzoni was in his teens when he got started in the macaroni trade in New York. Just eleven years after arriving in the U.S., he launched his own small macaroni company with a partner and, later, joined forces with two others to create the Atlantic Macaroni Company in Queens, NY.
In 1915, he went into business on his own, starting the company that still bears his name, the Ronzoni Macaroni Company. By the time World War I ended, RONZONI and its famous Genoa-style, or fancy-cut shaped noodles, had firmly established itself as one of the best-known brands in the east.
New production plants were built in Long Island City, NY. By employing the latest manufacturing technologies of the day and committing to only quality ingredients, RONZONI became the number one pasta in the largest pasta market in the U.S., New York.
Emanuele Ronzoni was eventually succeeded by his son. The 1950s and 1960s marked periods of significant growth. RONZONI macaroni became available in most states along the eastern and western seaboards and Puerto Rico.
Today, RONZONI is part of the New World Pasta family of brands, a leading dry pasta manufacturer in the United States. New World Pasta brands include Ronzoni® Healthy Harvest®, Ronzoni® Smart Taste® and Ronzoni Garden Delight®.